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第134届广交会情况介绍

中国进出口商品交易会,又称广交会,是中国对外贸易的重要渠道和对外开放的重要窗口,在推动中国外贸发展、促进中外经贸交流合作中发挥了十分重要的作用,被誉为“中国第一展”。

广交会由中国商务部和广东省人民政府共同主办、中国对外贸易中心承办,每年春秋两季在中国广州举行。自1957年创办以来,广交会一直保持着中国展会历史最长、规模最大、到会采购商最多且国别范围最广、商品种类最全、成交效果最好的特点,迄今已成功举办了133届。第133届广交会共有来自229个国家和地区的境外采购商线上线下参会,其中线下参会的境外采购商129,006人,线上参会境外采购商390,574人。

第134届广交会计划于10月15日开幕,主要特点与亮点包括:一是提供更优质参会体验。线上线下同步调整优化展区设置;线上平台功能使用更便捷,为采购商提供更好体验。二是呈现更多中国先进制造亮点。优化调整展览题材和展期设置;精心组织行业龙头企业及各类优质特色企业参展;积极吸纳更多新产品及绿色低碳、智能化创新产品参展。三是汇聚更多国际优质资源。有行业代表性的国际知名企业将参展;土耳其家纺等特色产业集群将集中展示精品,丰富国内消费市场。是多形式举办高质量配套活动。举办特定地区、特定行业、跨国企业、省市主题等4大类40余场“贸易之桥”系列活动,进一步提高供采对接效率;组织8场不同主题的“好宝、好妮探广交”展示活动,通过主播“好宝、好妮”与参展企业互动、产品功能介绍、深入厂房车间等采购商喜闻乐见的方式,向全球采购商展示专精特新的中国企业形象,展现“中国智造”的非凡魅力;围绕重点题材举办6-8场行业论坛;举办逾200场新品首发活动,邀请CF奖获奖企业和行业领先企业多形式发布新产品、新技术、新品牌、新服务;举办2023年广交会设计创新奖(CF奖)颁奖仪式,集中展示年度获奖精品。

本届广交会为全球采购商精心准备了现场礼遇、与会奖励等全方位一站式服务,覆盖新老采购商,连通线上线下,持续展前展中展后全过程。具体包括:通过脸书、领英、推特等境外主流社交媒体平台,向全球粉丝传递广交会最新特点、亮点和核心价值;举办“广告惠新客”活动,惠及新客商;为采购商提供贵宾俱乐部、跨国公司采购等现场服务,组织“线上打卡,线下激励”等活动,提供增值服务。

为扩大进口、推动进出口贸易平衡发展,广交会从第101届起开始设立进口展区。17年来,专业化和国际化水平稳步提升,为境外企业开拓中国及全球消费市场提供便利。本届广交会三个展期共设立3万平方米进口展,每期1万平方米。

“广交会产品设计与贸易促进中心”(PDC)自第109届广交会成立以来,积极推动“中国制造”和“世界设计”的互利合作,为全球优秀设计师提供了一个与中国优质企业强强联合、合作共赢的设计服务平台。多年来,PDC紧贴市场需求,拥有设计展示、设计对接、主题论坛、广交会时尚周及线上PDC等业务,获得广泛好评。本届广交会,PDC将汇聚多元设计力量,打造高效交流和采购平台:一是邀请来自韩国、土耳其、法国、荷兰、希腊、新加坡、瑞典、中国香港等国家(地区)的近100家设计公司参加设计展示;二是围绕数字科技与时尚产业的跨界融合,将艺术、时尚与科技相结合,举办多主题秀场活动;三是举办 “设计聚变新思路” 系列活动。

广交会不仅参与了中国对外贸易的发展,也见证了中国知识产权保护,尤其是展会知识产权保护的进步。自1992年以来,经过30多年的不懈努力,通过制定实施《广交会涉嫌侵犯知识产权的投诉及处理办法》《广交会线上平台知识产权保护暂行规定》等规定,广交会已建立起一套展前、展中、展后知识产权全链条保护,适合线上线下融合办展需要,较为完善的知识产权投诉处理机制,提升了企业知识产权保护意识,展现了中国政府尊重、保护知识产权的决心。广交会知识产权保护工作作为中国展会知识产权保护工作的典范,以公正、专业、高效的投诉处理赢得了如英国戴森、美国耐克、美国旅安、日本三丽鸥等客商的信任和赞誉。

本届广交会线下展展览排期

第一期:2023年10月15—19日

家用电器、电子消费品及信息产品、电子电气产品、照明产品、新能源、新材料及化工产品、五金、工具、加工机械设备、动力、电力设备、通用机械及机械基础件、工业自动化及智能制造、工程机械、农业机械、新能源汽车及智慧出行、摩托车、自行车、汽车配件、车辆。

第二期:2023年10月23—27日

建筑及装饰材料、卫浴设备、家具、餐厨用具、日用陶瓷、家居用品、钟表眼镜、礼品及赠品、节日用品、家居装饰品、工艺陶瓷、玻璃工艺品、园林用品、编织及藤铁工艺品、铁石装饰品及户外水疗设施。

第三期:2023年10月31日—11月4日

个人护理用具、浴室用品、医药保健品及医疗器械、宠物用品、孕婴童用品、玩具、童装、男女装、运动服及休闲服、内衣、裘革皮羽绒及制品、服装饰物及配件、家用纺织品、纺织原料面料、地毯及挂毯、鞋、办公文具、箱包、体育及旅游休闲用品、食品、乡村振兴特色产品。

换展期:2023年10月20—22日、10月28日—30日。

线上平台服务时间为半年:2023年9月16日—2024年3月15日。

了解更多广交会详情,敬请登录官网(https://www.cantonfair.org.cn/)

附件1:附件1:关于第134届广交会展区优化调整事宜的通告.docx

Introduction of the 134th Canton Fair

China Import and Export Fair, also known as the Canton Fair, is an important channel for China’s foreign trade and a window of China’s opening up. It plays a key role in advancing the development of China’s foreign trade and the economic and trade exchanges between China and the rest of the world. And it is renowned as “China’s No. 1 Fair”.

The Canton Fair is co-hosted by the Ministry of Commerce of PRC and the People’s Government of Guangdong Province and organized by China Foreign Trade Centre. It is held every spring and autumn in Guangzhou, China. Since its establishment in 1957, the Canton Fair has enjoyed the longest history, the largest scale, the biggest buyer attendance, the most diverse buyer source country, the most complete product variety, and the best business turnover in China for 133 sessions. The 133rd Canton Fair attracted overseas buyers from 229 countries and regions, including 129,006 who attended onsite and 390,574 online.

The 134th Canton Fair is scheduled to open on October 15, featuring the following highlights. Firstly, more outstanding attending experience. Exhibition sections will be adjusted and optimized both onsite and online, while functions of the official website will be more convenient to create a better experience for buyers. Secondly, more highlights of advanced manufacturing in China. Exhibition categories and phase arrangement will be optimized. Industry leading companies, high-quality enterprises and those with distinctive characteristics will be organized to participate in the Fair. Meanwhile, more new products, green and low-carbon, smart and innovative products will be included. Thirdly, more premium international resources. World famous enterprises that can represent their industry will participate and industrial clusters such as Turkey textiles will display selected products to enrich China’s domestic market. Fourthly, a diversified range of high-quality supporting activities. 40 Trade Bridge matchmaking events for specific markets, industries, multinationals and provinces and cities will be staged to enhance trade matchmaking efficiency. 8 “Discover Canton Fair with Bee & Honey” activities of different themes, featuring interaction with enterprises, product function introduction and factory visit by “Bee” and “Honey” , etc, will be organized to demonstrate specialized and sophisticated Chinese enterprises to global buyers and the extraordinary charm of “Intelligent Manufacturing in China”. 6 to 8 industry forums focusing on key exhibition categories will be held. Over 200 product release activities will be staged where CF Award winners and industry leading enterprises will be invited to release new products, technologies, brands and services in various forms. 2023 CF Awarding Ceremony will be held to showcase the annual Award-winning products.

With elaborate preparation, the Fair will provide comprehensive one-stop services for global buyers this session, including onsite courtesies, incentives for attendance, etc. New and regular buyers can enjoy online or onsite services before, during and after the exhibition, i.e. latest highlights and core values for global fans through mainstream overseas social media platforms, including Facebook, LinkedIn, Twitter, etc; “Advertisement Reward for New Buyers” activity to benefit new buyers; onsite services such as VIP Lounge, “Multinational Sourcing Services” and “Online Participation, Offline Reward” activity, to create a value-added experience.

The International Pavilion was inaugurated in the 101st session to promote balanced growth of import and export. Over the past 17 years, with the steady improvement of its specialization and internationalization, the International Pavilion has provided great convenience for overseas enterprises to explore the Chinese and global market. Set in all 3 phases, the International Pavilion boasts a scale of 30,000 square meters, with 10,000 square meters in each phase.

Canton Fair Product Design and Trade Promotion Center (PDC), since its establishment in the 109th session, has served as a design service platform to bridge “Made in China” and “Designed by World” and to facilitate mutually beneficial cooperation between excellent designers from all over the world and quality Chinese companies. For many years, PDC closely follows the market demand and has developed business such as design show, design matchmaking and thematic forum, Canton Fair fashion week and PDC online, which have been universally recognized by the market. For this session, PDC will gather diversified design forces to build an efficient exchange and sourcing platform: Firstly, nearly 100 design companies from South Korea, Turkey, France, the Netherlands, Greece, Singapore, Sweden, Hong Kong and other countries and regions will be invited to participate in the design display. Secondly, focusing on the integration of digital technology and fashion industry, PDC will combine art, fashion, and technology to hold shows with different themes. Thirdly, PDC will organize a series of “Design Fusion”activities.

The Canton Fair witnesses the development of China’s foreign trade and IPR protection, especially the progress of IPR protection in the exhibition industry. Since 1992, it has been working hard to protect intellectual property for 30 years. By formulating and implementing Complaints about and Settlement Provisions for Suspected Intellectual Property Infringement in the Canton Fair and Temporary Provision for IPR protection of Canton Fair Online Platform, a comprehensive chain of intellectual property protection before, during, and after the exhibition has been established. Moreover, an IPR dispute settlement mechanism has also been built, which is relatively complete and suits the Fair’s practical situation and the needs of online offline integration. Therefore, the Canton Fair has raised the exhibitors’ awareness on IPR protection and demonstrated the Chinese government’s determination of respecting and protecting IPR. IPR protection at the Canton Fair has set the pattern for Chinese exhibitions; the just, professional and efficient dispute settlement has won the trust and recognition of Dyson, Nike, Travel Sentry Inc, Sanrio and etc.

The schedule of the onsite exhibition of the 134th Canton Fair:

Phase 1: October15-19, 2023;

Phase 2: October 23-27, 2023;

Phase 3: October 31-November 4 , 2023;

The intervals: October 20-22 and October 28-30, 2023.

The online platform will be open for half a year: September 16, 2023- March 15, 2024.

Attachment1:Notice of adjustments to the 134th Canton Fair exhibition sections

附件1.Notice of adjustments to the 134th Canton Fair exhibition sections.docx